77 Eye-Opening Video Statistics You Need to Know

best eye opening video marketing statistics

The world of digital marketing is quickly evolving. A landscape once dominated by newsletters and postal advertisements is now moving swiftly towards high-quality video content as a means of marketing in business. 

Perhaps you’re interested in making use of video marketing in the promotion of your business but need a little more convincing before you make the switch. That’s why in this article, we’ll be looking at 77 mind-blowing video marketing statistics to help you decide. 

Video Marketing Volume Statistics

First up, let’s take a look at some of the most striking statistics when it comes to the volume of internet users that spend time watching video content online.

Mobile Video Marketing Statistics

Mobile phones enable internet users to access visual content whilst on the go. Here are some statistics about phones and video activity. 

Video Marketing Engagement Statistics

Whilst producing visual content is helpful in the context of marketing, unless viewers are actually engaged in your content, they probably won’t take an interest in your products or services. 

That being said, let’s run through some important statistics from the perspective of viewer engagement.

Random Video Marketing Facts

Business Video Marketing Statistics

Visual marketing is a key component of business success. Here are some of the top statistics relating to video marketing and businesses. 

Social Media Video Statistics

Facebook and YouTube spearheaded the rise in the popularity of visual content. Now, though, videos are commonplace in the social sphere of the internet. The significance of video messaging has increased not just on Facebook and YouTube, but across all platforms. 

Video Marketing Best Practices

Clearly, video marketing is an incredibly powerful tool. When using it, though, it’s important to keep a few things in mind in order to maximize your chances of success.

Summary

When it comes to marketing, traditional methods such as newsletters and paper ads have dominated the industry for a long time. Now, though, video marketing is the way forward.

Few of us know how powerful video marketing really can be. When looking at the statistics, though, it becomes crystal clear that video carries a lot of power in the modern world of marketing. Putting it to good use can make a huge difference when it comes to maximizing the success of your business, gaining that all-important edge over your competitors.